Singapore Airlines (SIA), Changi Airport Group (CAG), and Singapore Tourism Board (STB) have renewed their partnership, SIA reported.
The three-year tripartite partnership will jointly invest USD 33.75m to promote Singapore as an attractive stopover and twinning destination, augmenting the previous approach of targeting travellers from specific long-haul markets, such as the USA and Europe.
Another focus area for the partnership is to broaden the marketing program toward business and MICE (Meetings, Incentives, Conventions and Exhibitions) visitors.
The partnership will also refresh the Free Singapore Tour (FST), which provides transfer passengers with a free taste of Singapore´s offerings. FST will be expanded to include more authentic experiences curated based on travellers´ interests, such as a foodie tour. The FST has been well-received, pulling in 59,000 passengers last year, up 8% from the previous year.