Singapore Airlines launches distribution capability connection



Singapore Airlines (SIA) announced its first New Distribution Capability (NDC) connection, with travel search and booking site Skyscanner, the company said.

Through this connection, customers will be able to book SIA flights more conveniently through the Skyscanner site.

NDC is an industry-supported standard introduced by the International Air Transport Association (IATA) which addresses some of the industry´s current inventory distribution limitations. It creates a more agile and efficient distribution system by supplementing the capabilities of third party channels to match those of the airline´s websites, thereby improving offerings for customers making bookings on such sites.

SIA´s NDC agreement with Skyscanner introduces a more direct way for customers to book flights. Customers who choose to purchase SIA flights through Skyscanner will now be able to do so directly, instead of having to be referred to the Singapore Airlines website to complete a booking1 . Other capabilities such as the ability to select seats and the availability of personalised offers will be implemented progressively.

SIA recently obtained its Level 3 NDC Certification, which covers both Offer and Order management, under which an airline takes full control of the way fares are offered to customers as well as the booking, payment and ticketing processes once customers have chosen a fare that they wish to purchase. Moving forward, SIA will further develop its NDC capabilities to offer other ancillary services and personalised offers for its customers.