Sinclair Broadcast Group, Inc. has acknowledged a Notice of Apparent Liability (“NAL”) from the FCC, which assesses a fine for apparently airing certain public service segments by the Huntsman Cancer Foundation about cancer prevention, treatments and cures, without certain sponsorship identification, the company said.
Sinclair said it supports the Cancer Foundation and its educational mission and that any absence of sponsorship identification in these public service segments was unintended and a result of simple human error.
The company said it intends to contest the fine.
Sinclair is one of the largest and most diversified television broadcasting companies in the country. Pro forma for the Tribune acquisition (before any related divestitures), the company will own, operate and/or provide services to 233 television stations in 108 markets.