Sinclair Broadcast Group, LG Electronics conduct emergency alert broadcast

LG Electronics (KSE: 066570.KS) and Sinclair Broadcast Group (Nasdaq: SBGI) hace conducted the first over-the-air broadcast of advanced emergency alerting using the emerging ATSC 3.0 standard for next-generation television transmission and reception, the company said.

Advanced emergency alerting is a key element of ATSC 3.0, and Sinclair and LG have shown TV how “AWARN” technology will enhance communications with the public and first-responders during emergencies. AWARN — the Advanced Warning and Response Network — is the first implementation of advanced emergency alerting for ATSC 3.0.

Developed by various Advanced Television Systems Committee members in parallel with the ATSC standardization process, AWARN leverages ATSC 3.0´s higher data throughout, more robust transmission and improved indoor reception. Using a standard alerting protocol, AWARN alerting can wake-up a device and includes rich-media features such as video, evacuation routes and HTML pages.

Sinclair owns, operates and/or provides services to 171 television stations in 81 markets, broadcasting 475 channels and having affiliations with all the major networks. Sinclair is the leading local news provider in the country, as well as a producer of live sports content. Sinclair´s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms.

ONE Media was established as a joint investment between Sinclair Broadcast Group, Inc. and Coherent Logix with a vision to build the “Next Generation Broadcast Platform,” enabling broadcasting to be competitive across all platforms.

LG Electronics provides consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world.

LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a USD49 billion global force and technology leader in consumer electronics, home appliances and mobile communications.