Sichuan Airlines promotes new international routes with Panda Culture

Chengdu-based air carrier Sichuan Airlines has announced it has adopted a baby panda from the Chengdu Research Base of Giant Panda Breeding as part of its mission to foster strategic partnerships that promote its brand, develop the region´s “Panda Culture,” and support the poverty alleviation mission of the Base, the company said.

The black-and-white baby female, named “3U” and nicknamed “YouYou,” was born on July 15, 2017, and has become the official ambassador of Sichuan Airline´s “Panda Route” international flight development program. The program, launched in 2016, aims to enrich the Company´s domestic and international route network, enhance passengers´ transfer service experience and introduce more destinations in Southwestern China to the world.

Sichuan Airlines will carry out panda-themed flights in the future, with more panda elements to be integrated into aircraft cabins and flight meal service, providing passengers from around the world with improved service quality and a comprehensive cultural experience.

An airbus A350 painted with eight pandas, one of which has been inspired by You You, will be assigned to the Chengdu-Beijing route in August 2018 and will become a part of Sichuan Airlines´ expansion strategy to intercontinental routes going forward.

Sichuan Airlines operates a fleet of 134 aircraft on more than 270 domestic, regional and international routes, covering Asia, Europe, North America and Oceania. Each year, the company is committed to providing service that is infused with “Chinese Elements and Sichuan Charm” to more than 24 million passengers.