Segafredo picks Mobile Direct store delivery app from Magic Software, Danem

Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC) said that Segafredo Zanetti France, a subsidiary of Massimo Zanetti Beverage Group, has deployed a mobile direct store delivery app powered by Magic´s Enterprise Mobility Solution.

Developed together with Magic partner, Danem, a French pioneer in mobile IT, the app digitally transform´s Segafredo Zanetti France´s retail sales and distribution processes. Equipped with Samsung tablets, the company´s commercial drivers and field sales team can now take and complete orders from restaurants on the spot.

Real-time integration with SAP BusinessOne via the Magic xpi Integration Platform´s pre-built adapter keeps the company´s ERP system updated according to real-time delivery, inventory, and invoicing transactions. The app also provides offline capabilities, enabling usage even if internet coverage fails or is unavailable. Segafredo Zanetti France benefits from increased sales from the ability to accept impulse purchases, up-to-date inventory and sales data, greater operational efficiency and improved customer service.

Magic Software Enterprises empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

Segafredo Zanetti France is one of the major subsidiaries of the Massimo Zanetti Beverage Group, a leading espresso producer, with a presence in over 100 countries. Segafredo Zanetti France employs 260 people and roasts 16,000 tons of coffee per year at its Rouen site, and is present in all supermarket and CHR distribution channels through its Segafredo and San Marco brands. Segafredo Zanetti France is also developing a network of espresso coffee shops dedicated to espresso and the art of Italian living.

Founded in 1996, Danem is one of the French pioneers of mobile IT. The company designs and markets mobile solutions for mobile workers in order to optimize the relationship between customers, the field, and headquarters. Today, more than 10,000 people daily use these complete hardware and software solutions, which are customized to their businesses. Danem supports more than 300 companies in a variety of industries: food processing, construction, maintenance, health care, textiles, and décor.