Seateroo travel app launching in January

A new travel app, Seateroo, will offer travel managers and business travelers a new tool to reduce travel costs and improve traveler satisfaction.

Travel and entertainment (T&E) expenses, behind salaries and benefits, are the second largest category of controllable expenses.

Seateroo, launching in January 2016, will create an online market where ticketed air travelers can swap seats in exchange for electronic payment. With this two-sided market, buyers are unhappy with their seat location and are willing to pay to swap for a desired seat. Sellers, in return for being paid, are willing to swap for a less desired seat.

Launching in January 2016, the Seateroo app will bring the sharing economy to air travel by creating an online market where ticketed passengers can swap seats.