Seateroo start-up seeks airline partner for white label program

Seateroo has reported it is seeking one or more airlines to partner on a pilot program for its white label product, the company said.

The company said the product would enable airlines to offer branded and customizable seat swap market allowing ticketed passengers to swap seat assignments. With this product, airlines could profit off effectively selling the same seat more than once while offering passengers more options to secure either a desired seat or a reduced airfare.

Seateroo is a travel tech start-up focused on developing products that can boost airline differentiation and profitability while enhancing the passenger experience.