Seateroo app helps passengers find better seat

The Seateroo app offers a solution for air passengers seeking to find a better seat or avoid aggravating passengers, the company said.

Seateroo creates an online market where ticketed air travelers can swap seats in exchange for electronic payment. With this two-sided market, buyers are unhappy with their seat location and are willing to pay to swap for a desired seat. Sellers, in return for being paid, are willing to swap for a less desired seat.

Even for passengers who are able to select a desired seat for a flight, unexpected and unwelcomed passenger behavior can greatly diminish their in-flight experience.

The Seateroo app launched in the App Store on January 11, 2016.