Scanmar and marketingQED have merged to form a European software firm specialising in sales and marketing analytics, planning and business intelligence, the companies said.
This merger will bring marketers a series of improved solutions that consolidates Scanmar´s specialties in big data and sales operations with marketingQED´s strengths in predictive analytics. The combined group will operate from offices in the Netherlands, the UK, the USA and Singapore. In addition, they will be able to draw on an established partner network with over 500 consultants operating in a range of countries across the globe.
By combining Scanmar´s specialities in big data and sales operations with marketingQED´s strengths in predictive analytics, the new group will offer marketing and sales experts a unique mix of tools and services. These will deliver marketers essential insights such as “What value does our digital advertising generate for the brand?” or “Which sales promotions are profitable during the winter months?”
Over recent years both companies have grown rapidly, reporting double-digit growth. The merger will bring clients multiple benefits including enhanced software and data technologies from each company plus a range of future developments in key areas such as big data and predictive analytics.
Scanmar is a global provider of specialised software for marketing decision solutions and sales forecasting tools. Its dashboard, which brings together internal and external data sources, offers insight in the field of market information. It has provided online reporting platforms and data warehouses for enterprise and marketing information systems and the world´s largest brand performance trackers.
marketingQED is a specialist technology company providing unique tools and training support to deliver marketing effectiveness capability to our clients.