Scandinavian Airlines selects Neustar solution for data-driven marketing mix insights

Neustar®, Inc., a trusted, neutral provider of real-time information services, has announced that Scandinavian Airlines, has selected Neustar´s advanced marketing analytics solution to understand the impact of its marketing contributions on sales, the company said.

As an authoritative, neutral provider connecting analytics to business growth, Neustar MarketShare® will provide Scandinavian Airlines with the data-driven insights to guide day-to-day marketing planning and buying decisions.

Scandinavian Airlines is taking a laser-focused approach to building a standard framework for measuring the return on marketing investment (ROMI) across its three major markets — Denmark, Norway and Sweden. By building a robust ROMI culture across its organization and geographic footprint, Scandinavian Airlines will be able to allocate marketing expenditures more efficiently and shift spend to high performing channels, markets and activities.

Neustar, Inc. is a global information services provider driving the connected world forward with trusted, holistic identity resolution. More information is available at https://www.home.neustar.

SAS carries more than 30 million passengers annually and is Scandinavia´s airline with close to 800 daily flights on 272 routes to 123 destinations in Scandinavia, Europe, USA and Asia. SAS is a member of Star Allianceâ„¢ and can together with our partner airlines offer more than 18,400 daily flights to 1,300 destinations around the world in over 191 countries. For more information, visit www.flysas.com.