South Bend International Airport (SBN) has awarded Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., a five-year contract with a five year extension option to provide a cutting edge digital media program, the company said.
The new advertising network with allow national and regional advertisers to reach a diverse passenger base travelling through SBN. CCA has been the out of home (OOH) advertising provider to SBN since 1994 and CCA will begin installing the new digital media program May 1, 2017.
For the new advanced advertising program, CCA will place a video wall in SBN´s baggage claim area, tension fabric displays by the baggage claim inventory and in the pre-security inventory, and 2 charging stations in the concourse area, among other elements.
Clear Channel Airports has been dedicated to airport advertising for more than 40 years. The company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world´s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 US markets with major airports.