SAP Releases Modern Airline Retailing

SAP SE (NYSE: SAP) has announced a new release of its SAP® Hybris® Commerce, travel accelerator, making it simpler for airlines to meet the demands of today´s digital traveler, the company said.

With this travel-specific commerce solution, airlines can maintain consistent pricing and promotions across channels — Web, mobile, kiosk, sales desk, on-board/in-flight, contact center and distribution — providing the experience consumers expect.

TUI Poland Sp. z o.o., China Express Airlines company Limited and P&O Ferries are companies in the travel industry relying on SAP Hybris solutions.

Compliant with the New Distribution Capability (NDC) standard advanced by the International Air Transport Association (IATA), SAP Hybris Commerce, travel accelerator, supports travel providers with modern retailing practices. The solution includes such features as personalized offers, enabling airline companies to deliver a cohesive customer experience across digital and physical touch points.

SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device.

As market provider of enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device — SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.