SAP, PROS to provide one-stop solution for airlines

SAP SE (NYSE: SAP) has announced plans to partner with PROS (NYSE: PRO) to enhance the SAP® Hybris® Commerce solution for the travel industry with modern shopping and merchandising solutions, the company said.

Integrating PROS airline-specific shopping and pricing functionality, as well as offer and order management, addresses the need of airlines to engage, retail or acquire digital customers, and sell to them using retailing capabilities. According to the International Air Transport Association (IATA), air passengers are expected to nearly double by 2036. Already today, there are more than 40 million online queries every month related to airfares, with four out of ten site visits coming from mobile devices.

The partnership was has announced in Houston at PROS Outperform 2018 customer conference in a joint presentation by Matthias Goehler, head of SAP Hybris Industry Solutions, and PROS CEO Andres Reiner.

The integration of PROS software allows the SAP Hybris solution to combine shopping and merchandising capabilities for ATPCO fares and flight ancillaries with the customer engagement solution from SAP, consisting of SAP Hybris solutions for commerce, customer profile for a single consented view of the customer, and marketing for segmentation analytics and recommendation.

PROS Holdings is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. To learn more, visit