SAP enhancements help companies attract, retain customers

SAP SE (NYSE: SAP) has announced an enhanced release of the SAP® Hybris® Commerce solution for the telecommunications and media industries, the company said.

The telecommunications and media accelerator, developed in collaboration with IBM (NYSE: IBM), addresses industry-specific challenges when engaging, retaining and acquiring customers and selling to them. Consumers are increasingly using the web and mobile channels to research products and services, make purchases and activate or deactivate services.

In response, service providers need the ability to quickly offer product and service bundles, as well as personalized customer service and self-service features.

SAP Hybris and IBM together are offering an agile solution with a ready-to-use framework enabling service providers to engage with customers using feature-rich omnichannel solutions that streamline the purchase process and help to consistently ensure high-quality, dependable customer experiences and journeys.

This latest initiative of the 14-year partnership between IBM and SAP is rooted in the companies´ deep industry-specific expertise and understanding of the complex customer journey associated with telecom and media product offerings. SAP Hybris Commerce, telco and media accelerator, combines IBM´s technology integration and services competencies with SAP´s technological capabilities to foster a continued path of innovation as companies embrace new and evolving business and technology models, such as Over the Top (OTT) and the Internet of Things (IoT).

SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device. For more information, visit

As market provider of enterprise application software, SAP helps companies of all sizes and industries run better.