Samsung's New Channel Partner Program Helps Partners Compete in Digital Business Environment

Samsung Electronics America, Inc. (SEA), has unveiled its Ascend Partner Program, which introduces more streamlined program tiers, a new partner portal, and new automated tools and processes for its enterprise Mobile, Display and SSD solution partners, the company said.

This transitions Samsung´s legacy STEP program to the newly named Ascend Partner Program, which takes a simplified approach to creating value for Samsung´s partners by increasing market opportunities and providing a single point of access to sales programs and partner resources. This includes new tools to help partners optimize business revenue through new rebates and incentives and gain greater visibility into their performance via a “one-stop shop” user interface.

Central to the new channel program is a new Ascend partner portal, which provides a single destination offering fully integrated access to a range of essential partner resources, including marketing collateral, special pricing, deal registration, performance dashboards and digital training courses.

Samsung sought partner and industry feedback to develop the new Ascend Partner Program, creating a channel platform that will help partners serve customers better as today´s business workplace transitions from manual to digital processes.

A central part of Samsung´s channel strategy for the B2B mobile division is to combine partners´ expertise as Managed Mobile Solution Providers with Samsung devices & endpoints to address the specific mobile needs of vertical industries. This includes leveraging key ISV and accessory partner relationships to drive the next generation of business mobility solutions.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative provider of consumer electronics, mobile devices and enterprise solutions. To discover more about Samsung, visit