Salesforce releases Salesforce for Messenger platform

Salesforce (NYSE: CRM) has introduced Salesforce for Messenger Platform–the latest innovation in its ongoing strategic partnership with Facebook (NASDAQ: FB), the company said.

Together, the companies are empowering companies to engage their customers through dynamic experiences around products, brands and moments–all connected to their business. Powered by Salesforce Lightning, the proven platform for more than 150,000 companies and millions of users, Salesforce for Messenger will deliver personalized engagement at scale with CRM data.

Messenger´s growth is skyrocketing with its monthly active users growing from 500 million in 2014 to 900 million today. This is precisely why companies are so eager to embrace it as the new channel to extend customer engagement and create conversations.

Salesforce empowers companies to connect with their customers.