Salesforce chosen by Airbus to put customers at the center of its business

Salesforce (NYSE: CRM) has announced that Airbus (EPA: AIR)–one of the largest aircraft manufacturers in the world with more than 130,000 employees–will deploy Salesforce Sales Cloud Einstein and Service Cloud Einstein as part of its global digital transformation strategy, the company said.

With Salesforce Einstein, Airbus will use artificial intelligence to more accurately understand its customers–leveraging data such as purchase history, support interactions and more–to make predictions and recommendations that optimize the customer experience.

This will enable Airbus to be more innovative and respond more quickly to customer needs. In addition, the company is bringing its sales and service teams onto a single platform, increasing collaboration across departments and enabling smarter business decisions based on real-time data.

Airbus plans to deploy Salesforce across all of its divisions, starting with its Corporate Jet, Commercial Aircraft, Helicopters and Services Divisions.

Airbus is a global leader in aeronautics, space and related services. In 2016, it generated revenues of EUR 67 billion and employed a workforce of around 134,000. Airbus offers the most comprehensive range of passenger airliners from 100 to more than 600 seats. Airbus is also a European leader providing tanker, combat, transport and mission aircraft, as well as Europe´s number one space enterprise and the world´s second largest space business. In helicopters, Airbus provides the most efficient civil and military rotorcraft solutions worldwide.

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