Sailthru, Economist partner to modernize email, web experience

Sailthru and The Economist have partnered to increase email click through rates and website page views to sustain long-term growth, the company said.

The Economist said with the implementation of Sailthru´s 1:1 personalization, it has realized digital engagement with a 160 percent increase in website page views from email subscribers, 16.7 percent increase in email click through rates and 78.6 percent increase in page views per click.

Sailthru personalizes individual customer experiences across digital communication channels and is backed by investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners and AOL Ventures.