Mobile consumer analytics solution provider Flytxt has signed an agreement with Kenya-based telecommunication service provider Safaricom to deploy its customer value management solutions, the company said.
Flytxt´s advanced analytics powered solutions will enable Safaricom to improve customer experience through personalized and contextually relevant engagement with customers throughout their lifecycles.
Flytxt´s solutions leverage packaged analytics to provide telcos with actionable insights that help them to take faster decisions across business work flows and touch points. These solutions further enable them to personalize their services to customers and optimally utilise the opportunities for enhancing customer lifecycle value.
With over 25 million subscribers, Safaricom is East Africa´s largest telecommunications company with a portfolio of products spanning the voice, data, mobile money and enterprise segments. Safaricom being an affiliate of the Vodafone Group, this partnership marks Flytxt´s third such agreement within the group´s global footprint.
Flytxt partners with enterprises in their digital transformation journey, enabling them to generate measurable economic value from data through mobile consumer analytics.