Sacramento Kings partners with Zipwhip to offer RCS messaging

Zipwhip, the original cloud software platform for two-way business texting, has announced a partnership with the Sacramento Kings to roll out an RCS-enabled communication channel on its toll-free business phone number, the company said.

The Kings, one of the first businesses globally to begin sending RCS messages on an existing business phone number, will use the technology to strengthen fan-to-franchise engagement, providing a human-to-human fan experience, incorporating rich media, location sharing and more into team communications.

The Kings will use RCS to improve day-to-day fan communications around ticketing, game schedules and other general information. Consumers can engage via RCS with the Kings by texting their toll-free phone line at 833-91KINGS. The service will leverage Zipwhip´s participation in Google´s Early Access Program for RCS business messaging and will initially be available for Android users on the Sprint network.

An evolution of SMS and MMS, RCS marks the progression of text-based communication, delivering an elevated experience which highlights the best features of today´s smartphones.

A Seattle-based SaaS company, Zipwhip is modernizing the business texting medium by enabling text messaging to existing landline, VoIP and toll-free phone numbers. Zipwhip pairs direct network connectivity with easy, cloud-based software, so businesses of any size can give customers the choice to “text or call” and handle two-way text conversations at scale. Learn more about Zipwhip at www.zipwhip.com.