Sabre Corporation (NASDAQ: SABR) said that its customers, including airlines, hotels and travel management companies, will send more than one billion targeted messages to travelers this year through the TripCase open messaging platform.
By accessing the TripCase platform, travel agencies and suppliers can build brand loyalty with on-the-go travelers, merchandise travel services and provide better service beyond the booking.
The TripCase platform allows partners to target travelers with the right message at the right time by segmenting more than 200 different variables, including itinerary elements, traveler location and time. This capability allows for travel agent and supplier brand building and unique services to travelers.
More than 40 airlines and more than one hundred thousand travel agents are already using the TripCase open messaging platform to stay connected with their customers. Later this year, TripCase will launch its open messaging platform to hotel customers to help them connect with their travelers in the post-booking and during-trip windows.
Sabre Corporation is the leading technology provider to the global travel and tourism industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.