Sabre inks merchandising agreement with Virgin Australia

Sabre Corporation (NASDAQ: SABR) said it has announced a new agreement to provide content, merchandising solutions and Sabre Marketplace Analytics to Virgin Australia.

Using Sabre´s industry-first data analytics technology, Virgin Australia will be able to view shopping activity made within the Sabre travel marketplace for their routes, and generate insights that drive incremental revenue and increased yield.

This new agreement follows Virgin Australia´s recent decision to renew and expand its technology agreement with Sabre for SabreSonic customer sales & service (CSS) reservations system.

Sabre Corporation is a leading technology provider to the global travel industry. Its software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.

Virgin Australia Group (ASX: VAH) is a major Australian airline group that operates domestic and international regular passenger services, charter and cargo services and the loyalty program Velocity Frequent Flyer. The Group employs around 10,000 people in Australia, New Zealand and the United States.

Virgin Australia launched in 2000 and has since established itself as a contemporary, full-service airline with a reputation for exceptional customer service. It is the second largest airline in Australia and has a combined network of more than 450 destinations with its four alliance partners: Air New Zealand, Delta Air Lines, Etihad Airways and Singapore Airlines.