Sabre Corporation (NASDAQ: SABR) said it has signed an agreement with Airport Strategy and Marketing (ASM), a leading consultancy firm with expertise in defining route development for airports worldwide.
Under this agreement, ASM will extend its current product portfolio by offering Sabre AirVision Market Intelligence to better serve their global customer community of airports and key stakeholder partners.
Sabre AirVision Market Intelligence addresses a key aspect of the airline business by connecting parties to robust market data. Ultimately, this solution provides advanced data analysis capabilities for business development and commercial planning departments. Airlines, airports, tourism boards and other travel related companies use Sabre AirVision Market Intelligence to drive efficiency around commercial planning, identify new revenue opportunities, and increase competitive insight.
First-class route development is dependent upon quality traffic data. With the data Sabre AirVision Market Intelligence provides, ASM will continue to provide consulting, analytics and training services to its airport customers. This new agreement reinforces the long standing relationship between the two companies. In addition to Airline Solutions´ status as ASM´s preferred airport data supplier, ASM now has the rights to market and sell this data solution.
Sabre Corporation is a leading technology provider to the global travel and tourism industry.