Sabre collaborates with Singapore Airlines to expand NDC offering

Dallas-based technology provider to the travel industry, Sabre Corporation (NASDAQ: SABR), has announced a collaboration with Singapore Airlines for the expansion of their NDC program, the KrisConnect Programme, the company said.

Effective November 2019, this venture will provide select Sabre connected agents in Singapore with the ability to access and book unique NDC content from Singapore Airlines. As the program continues to roll-out across the region, all Sabre connected agents will have the ability to leverage KrisConnect.

The new KrisConnect program, which will expand digital distribution capabilities and enrich the customer experience, further establishes collaboration between two industry leaders, which will be essential to the success of the program.

Under the KrisConnect program, Sabre will provide travel agents with scalable, NDC-enabled offerings from Singapore Airlines, and enable end-to-end workflows with rich, integrated content. With this launch, Sabre agencies will have access to a broader array of fares and a more tailored shopping experience via the Sabre agency point-of-sale, in addition to having access to new, KrisConnect-exclusive content categories, ancillary bundles, and third-party content.

Sabre Corporation´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.