Sabre Branded Fares technology helps Alitalia enhance choice/personalization

Sabre Corporation (NASDAQ: SABR) has announced Alitalia has implemented Sabre Branded Fares, available for domestic and international flights, the company said.

The Sabre Branded Fares solution enables Alitalia to package and brand a variety of fares featuring different attributes, giving travel agents and online travel agencies (OTAs) access to enhanced branded fare functionality that simplifies the retailing of Alitalia´s full-service benefits.

Sabre Corporation is the leading technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.