Sabre Corporation (NASDAQ: SABR) has announced it has entered into a retailing agreement enabling Sabre to distribute ATPCO´s Routehappy content to Sabre-connected travel agencies, online travel agencies and other travel buyers as well as airline IT customers, the company said.
The new distribution scope includes Sabre´s air shopping APIs and direct airline shopping and merchandising solutions, in addition to Sabre global distribution system (GDS).
The new agreement supports Sabre´s omni-channel retailing and distribution strategy for traditional and NDC-enabled solutions. Integrating the content into Sabre´s offer engines and agency points of sale will help airlines better sell their products, the way that they want, across all channels.
With this new agreement, ATPCO is now an authorized provider of airline rich content to Sabre, and Sabre is now an authorized distributor of Routehappy Rich Content. In addition to API access, ATPCO will also provide flat file access to Routehappy Rich Content to Sabre for the first time.
Sabre Corporation is the leading technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than USD 120 billion of global travel spend annually by connecting travel buyers and suppliers.
ATPCO is the world´s leading provider of pricing and retailing content, tools, and services to airlines, global distribution systems, travel agencies, and technology companies.