Marketo, Inc. (NASDAQ: MKTO) said the Rutgers University Alumni Association and Rutgers University Foundation are using the platform to engage and build relationships with alumni and donors.
The Rutgers University Alumni Association serves more than 470,000 alumni and over 130 diverse charter groups around the world, promoting services, volunteer opportunities, and alumni events, and the Rutgers University Foundation advances Rutgers´ pursuit of excellence in education, research, and public service. With an aim to provide alumni and donors with information that appeals to their individual interests and school connections, the organizations were seeking a marketing solution that allowed broad customization and segmentation of their diverse communication materials.
The Rutgers University Alumni Association and Rutgers University Foundation selected Marketo, in part, because its interface would allow its charter group leaders to communicate with alumni and donors personally and seamlessly at-scale. The marketing platform will provide the alumni association and foundation data that will help them continuously adapt to alumni and donor interests and needs.
The Rutgers University Alumni Association (RUAA) was founded on July 1, 2008, as the first all-inclusive alumni association at Rutgers, The State University of New Jersey.
Created in 1973, the Rutgers University Foundation advances Rutgers´ pursuit of excellence in education, research, and public service
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia, and Japan, it serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries.