RR Donnelley adds customer message management software to communication suite

Customer communications management software company Prinova Corp. flagship Messagepoint customer message management platform will be a key component of the RR Donnelley Digital Solutions offering, the company said.

RR Donnelley has been providing the Messagepoint solution to its customers as part of their custom communications solutions for more than five years, and as a result of its ongoing success with Messagepoint they are further integrating the product into their RRDigital offering.

The RRDigital solution set supports a true omni-channel strategy and focuses on providing customers with solutions that create digital relationships with their members and consumers. This focus allows customers to reduce costs, ensure compliance and increase consumer satisfaction.

RR Donnelley provides integrated multichannel marketing and business communications solutions. With more than 52,000 customers and 42,000 employees across 28 countries, it offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage, deliver and optimize their multichannel communications strategies.

Prinova provides software and services within the customer communications management market. Prinova´s Messagepoint solution helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT.