Routehappy raises USD3m, launches hub

Routehappy said it has secured USD3 million in Series B funding from air travel industry veteran PAR Capital Ventures, with participation from existing investors, iNovia Capital and Contour Venture Partners.

Routehappy will use the capital in the launch of Routehappy Hub for airline and distributor customers as airlines integrate targeted rich product attribute content into their sales and marketing channels.

Routehappy has been building products to help airlines differentiate since its founding in 2011. In less than one year, Routehappy is raising its Series B after closing its Series A funding last December.

Routehappy Hub is a software platform that allows airlines to create universal product attributes (UPAs), a Routehappy content standard that combines descriptive and visual content targeted by aircraft, cabin, flight, airport, fare, segment, channel and other criteria, for display in any channel.