Rolltech, Bowlmor AMF announce relationship

Rolltech said it has announced a significant relationship with Bowlmor AMF to integrate the Rolltech platform into the sport´s venue concept.

Bowlmor AMF bowling centers have revolutionized bowling with high-energy environments featuring hip design elements, dynamic video screens, blacklight lanes, and expansive food and beverage offerings complete with world-class service. The company currently operates over 300 centers under the AMF, Bowlmor, Bowlero, Brunswick Zone and Brunswick Zone XL brands.

Rolltech creates connections between bowlers, enabling them to track their games and lifetime stats, analyze their performance, earn performance points and redemptions, and challenge and compete with others worldwide, including Rolltech-affiliated professionals. They can also earn points and incentives for online and in-center merchandise or services as well as prizes.

In the initial stage of the relationship, beginning on Sept. 14, 2015, Rolltech will be integrated at 10 Bowlmor AMF owned centers in cities including Fresno, Upland and Arcadia, Calif.; Westminster, Colo.; Lyons, Ill.; East Haven, Conn.; Carolier, N.J.; Chesapeake and Richmond, Va.; and Winston-Salem, N.C.

Rolltech auto-scoring centers have access to a powerful analytics platform and real-time communication tools through the system´s Center Strike Portal. Bowlers can earn points redeemable for prizes in the center that are tracked and reconciled through its POS system. Center operators can view patronage data, send customizable messages, add leagues and tournaments, and view leaderboards and live in-center action.

Rolltech is available for download on the App Store or Google Play.

Headquartered in Downtown Las Vegas, Rolltech is a global competition platform that allows bowlers to track their scores and stats in real-time and foster connection with bowlers around the world.

Bowlmor AMF is the largest operator of bowling centers in the world, with 264 domestic locations and eight locations in Mexico that specialize in corporate and special events, as well as league and walk-in retail bowling. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide, which was at the time the world´s largest owner and operator of bowling centers.