Rolls-Royce sees record sales as consumers spend lockdown savings on luxuries

Luxury car maker Rolls-Royce has reported its best ever sales as consumers across the globe spend money accumulated during the pandemic on luxury goods.

In 2021 the manufacturer delivered 5,586 cars to customers around the world, up 49% on the same period in 2020.

This figure included all-time record sales in most markets, including Greater China, the Americas and Asia-Pacific, and a strong performance for all models.

Sales totals for each car have not been released, but Rolls-Royce said that the growth was driven “principally” by the Ghost saloon, its newest model, and boosted by the launch of the Ghost Black Badge in October. It also reported steady sales of the larger Phantom and SUV model Cullinan.

The company’s order books are full well into the third quarter of 2022 and bespoke commissions are also at record levels.

Chief executive Torsten Müller-Ötvös, quoted by the Guardian, said that Rolls-Royce had benefited from Covid-19 restrictions which meant that wealthy consumers had fewer opportunities to spend their money.

“It is very much due to Covid that the entire luxury business is booming worldwide,” he said. “People couldn’t travel a lot, they couldn’t invest a lot into luxury services … and there is quite a lot of money accumulated that is spent on luxury goods.”