ROKT has concluded a USD 26 million Series “B” funding round, led by Moelis Australia Ltd. (ASX: MOE), the company said.
John Ho, Lachlan Murdoch, Greg Roebuck, Square Peg Capital and Time Inc. (NYSE: TIME) also participated in this investment.
ROKT´s “B” round consisted of USD 15 million, announced in February 2017, and a further USD 11 million investment just made by existing investors. The investment process was structured this way to facilitate ROKT´s acquisition of strategic assets to broaden its offering as well as accelerate the company´s global growth. Reflective of that was ROKT´s acquisition of CalReply, completed as part of the February 2017 Installment of the “B” round.
ROKT brings significant benefits to e-commerce operators by applying its algorithmic engine to optimize customers´ journeys as well as monetize underutilized portions of their websites. ROKT uses its unique position in the customer journey and set of capabilities to help performance marketers engage with and acquire customers at scale when they´re most receptive, just as they´ve made an online transaction from a trusted brand.
ROKT has offices in New York, Los Angeles, London, Sydney, Melbourne, Auckland and Singapore.
Moelis Australia is a fully integrated financial services group that operates through its´ two business segments: Corporate Advisory, Equities and Asset Management. Moelis Australia was established with a philosophy to offer unbiased advice of the highest quality to its clients. This philosophy is fostered through an exclusive global alliance with New York Stock Exchange listed global investment bank, Moelis & company (NYSE: MC).
Square Peg Capital is a venture capital firm that invests in outstanding teams building tomorrow´s technology leaders. Its investing activities focus on Australia and New Zealand, South East Asia and Israel.