The Houston Rockets has announced a multi-year partnership with ROKiT Phones that includes designating ROKiT as the Rockets´ inaugural jersey partner, the company said.
Among other elements of the agreement, the ROKiT logo badge will be featured on all Rockets player jerseys beginning with the current, 2018-2019 season.
Launched in August of this year as a subsidiary of ROK Brands, ROKiT is a challenger cell phone startup. Reflecting its end-user values of connectedness, well-being and security, ROKiT offers a variety of “humanity-first” IO Collection cell phone bundles: feature-laden, cutting-edge phones that include access to free telemedicine, pharmacy discounts, family legal services and other lifestyle-enhancing offerings at prices that make them affordable for everyone.
The ROKiT logo will appear on the front left shoulder of Rockets jerseys, opposite the Nike logo, for all games during the 2018-2019 season. All variations of Rockets jerseys will feature a white ROKiT logo on a red background.
ROKiT is a humanity first telecommunications business that offers consumers state-of-the-art mobile handsets and bundled services at an unbeatable value. As part of the ROK Group of companies, ROKiT has been founded by business innovator John-Paul DeJoria (John Paul Mitchell Systems, Patron Tequila, John Paul Pet), and Jonathan Kendrick (British entrepreneur). ROKiT´s core innovation is the brand´s unique combination of device and service offerings brought to market at aggressive, attention-getting price points. ROKiT pledges to provide connection, health, and security for all.
ROK Brands was founded by seasoned business innovators John Paul DeJoria and Jonathan Kendrick and includes ROK Drinks (ABK Beer, Real Irish Whiskey, and Bogart´s Spirits, among others). Headquartered in the United Kingdom and Southern California, ROK Brands offers a diverse portfolio of products that improve the lifestyle of mankind around the world.