Rogers said it is launching 4K ready gigabit Internet speeds, a new 4K set top box, Rogers 4K TV and a commitment to live broadcasting in 4K with HDR.
It is offering live 4K TV broadcasts, four times the pixels of HD for higher resolution and improved motion video. Rogers will also introduce high dynamic range (HDR), a leading edge technology that produces real-life images with richer colour saturation, contrast and resolution, in April 2016 for the Blue Jays home opener.
“4K TV sets have been in the market for some time and 40 per cent of all TV sales are likely to be 4K this holiday season. However, until now live TV broadcasts in 4K have been few and far between and customers have not been able to get 4K set top boxes,” said Guy Laurence, President and CEO, Rogers Communications. “We are solving both problems in one go with the world´s largest commitment to 4K broadcasting and a new 4K set top box for customers that will allow customers to see sports and entertainment in the highest resolution and with the fastest Internet speeds. 4K gets you closer to the action than the linesman and first base coach, and HDR brings those images to life with intense colour and contrast.”
Rogers Communications is a leading diversified public Canadian communications and media company.