Rich Business Messaging Enhances Features

Rich Business Messaging, powered by Rich Communication Services (RCS), is poised to be the new wave of messaging technology, offering enhanced features like read receipts, video, group chat and paying for services, the company said.

In order for it to live up to its potential, service providers and businesses must provide consumers with the information they need to verify the authenticity of Rich Business Messaging chatbots and the conversations they represent.

Some 100 service providers worldwide have already launched RCS, and that number continues to grow each quarter, according to the GSMA. Google has made RCS the primary messaging platform for Android, which is used by 87 percent of the world´s smartphones, according to IDC.

Rich Business Messaging will be an open ecosystem, and it is expected that huge volumes of business chatbots will be active on service provider networks at any given time. This makes it critical that the communications industry ensures that systems are in place to validate the identity of each business. Without that capability, it is likely that fraudsters will seize the opportunity to dupe consumers by posing as legitimate businesses.

Learning from the rampant illegal robocalling and robotexting, iconectiv has released a market brief that explains how the early incorporation of a verification/authentication capability will ensure that Rich Business Messaging is a trusted service, as well as iconectiv´s role in the Rich Communication Services ecosystem and the company´s involvement in the GSMA´s Verified Sender initiative. This helps to establish trust in business-to-consumer (B2C) messaging by providing a framework that verifies the business sender and chatbot identities.

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