Republica promotes senior vice president and chief strategy officer

Republica, one of America´s and fastest-growing cross-cultural marketing and communications agencies, has announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer, the company said.

Bartolini, who was most recently head of strategy, leads the agency´s brand strategy, analytics, consumer science, and media buying and planning disciplines.

Before Republica, Bartolini was a director of account planning at Razorfish.

Based in Miami, Florida, Republica — through its “Rethink Relevant” strategic mantra — provides integrated business advisory services including strategy, research and analytics, consumer science, creative, digital, media planning and buying, social and experiential, to numerous blue-chip clients in the US as well as markets around the world. Founded in 2006, Republica is a member of MAGNET, the world´s network of independent agencies with partner offices in 100 cities across the globe. For more information, visit, and follow @RepublicaWorld on social media.