New research releasedby 250ok, a provider of advanced email analytics for domain-based message authentication, reporting and conformance (DMARC), deliverability, design and engagement, reveals none of the industries reviewed have achieved majority DMARC adoption, leaving email recipients and others at risk of harmful email attacks, the company said.
Chinese brands are the worst offenders, as more than 95 percent of the top 100 most valuable Chinese brands have no DMARC policy in place. US and EU e-retailers fared marginally better, with 84.4% without a DMARC policy. Still, this means more than three-quarters of e-retailers studied leave their email and their customers at risk.
Of the industries studied within the United States, nonprofits saw the lowest DMARC adoption, as 94.2 percent of US nonprofits have no DMARC policy in place.
Law firms, the “leading” industry studied, still has only a 38 percent adoption rate. Software-as-a-service companies followed as a close second, with a 35 percent adoption rate.
DMARC is considered the industry standard for email validation to prevent attacks in which malicious third parties send harmful email using a counterfeit address.
250ok focuses on advanced email analytics, insight and deliverability technology to power a large and growing number of businesses, ranging from clients like eHarmony, Furniture Row and Pinterest, who depend on 250ok to cut through big data noise and provide actionable, real-time analytics to maximize email performance. For more information, visit 250ok.com.