Remark Media, Inc. (NASDAQ: MARK) is collaborating with Tencent to jointly develop data-driven precision marketing solutions powered by Remark´s KanKan Data Intelligence Platform and Tencent Cloud, a secure, reliable and high-performance cloud computing service, the company said.
As part of its “Data Eco-system in Tencent Cloud” campaign led by Tencent´s Chairman and CEO Pony Ma, Tencent Cloud is developing a data platform that can serve businesses in a variety of verticals. Remark Media was chosen by Tencent to play a critical role in the development of the ecosystem and resulting data solutions.
The collaboration with Remark Media and Tencent Cloud enables both companies to offer their respective customers highly effective and cost-efficient data models, lowering the technical threshold of precision marketing and reducing corporate marketing investments.
Remark Media owns, operates and acquires innovative digital media properties across multiple verticals that deliver culturally relevant, dynamic content that attracts and engages users on a global scale. The company leverages its unique digital media assets to target the Millennial demographic, which provides it with access to fast-growing, lucrative markets. It is headquartered in Las Vegas, Nevada, with additional operations in Los Angeles, California and in Beijing, Shanghai, Hangzhou and Chengdu, China.