RedPoint Global expands Acxiom partnership

RedPoint Global, a provider of data management and customer engagement technology, has announced an expanded partnership with Acxiom® (Nasdaq: ACXM), the data foundation for the world´s best marketers, the company said.

As part of this relationship, RedPoint customers now have access to a continuous flow of third party audience enhancement data, AbiliTec® a proprietary identity resolution solution that creates accurate identifiers for individual customers, and Data Quality hygiene services.

The partnership empowers marketers with the deepest customer understanding to create more dynamic audience insight and personalized engagement. In turn, consumers will benefit from a more relevant relationship with the brands they love.

RedPoint Global provides market-leading data management and customer engagement technology that empowers organizations to optimize customer value and deliver their brand promise with high contextual relevance across all touchpoints. For more information, visit www.redpointglobal.com.

Acxiom provides the data foundation for the world´s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A provider of identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.