Razorfish has released a new way for clients to identify, implement and optimize meaningful interactions with an engagement-based loyalty program, the company said.
The program helps create customer engagement across the post-purchase buyer journey.
With the new offering, clients can benefit from increased customer understanding, customer loyalty and brand advocacy resulting in an overall increase in customer lifetime value.
Razorfish helps global brands drive customer-obsessed business transformation. The company blends technology, creativity and media for consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services