Raleigh-Durham International Airport chooses Clean for rebranding

Clean, an award-winning integrated branding agency, was selected after competitive review by Raleigh-Durham International Airport (RDU) for a multiyear strategy and branding engagement to evolve RDU´s positioning with the community and the airport´s employees, passengers, and business partners, the company said.

Clean will support RDU´s overall marketing efforts with strategic discovery and research components, reports, and stakeholder assessments, as well as the creation and execution of new core brand messaging. A multidiscipline agency team led by President and Chief Strategy Officer Jeremy Holden will begin work immediately for implementation starting in 2018.

The second-largest airport in the state, RDU welcomed more than 11 million passengers in 2016, the most in its history. With service to 47 destinations including new international nonstops such as Paris, RDU recently unveiled Vision2040, its 25-year airport master plan guiding future growth and development in four key areas: airfield, terminals, ground transportation and general aviation.

Clean is an integrated branding agency with a diverse client portfolio featuring Lenovo, John Deere, Builders Mutual, UNC Kenan-Flagler, Wilmington Tourism, Lonerider Beer, and Durham Distillery. The agency offers integrated marketing solutions including branding, advertising, digital marketing, graphic design, public relations, media planning, and content. A woman-owned business, Clean has been awarded HUB certification by the State of North Carolina.