California-based digital communications company Qualcomm Incorporated (NASDAQ: QCOM) subsidiary Qualcomm Technologies Inc. has worked with Lionsgate (NYSE: LGF.A, LGF.B), a premier next generation global content leader, to power the Power Rangers Virtual Reality (VR) experience at the 2017 International Consumer Electronics Show (CES) in Las Vegas, the company said.
The cutting-edge VR experience powered by the upcoming Qualcomm Snapdragon 835 flagship processor is based on Lionsgate´s Saban´s Power Rangers, the feature film adaptation of the iconic property that rolls out in theatres worldwide on March 24, 2017. The VR experience is designed to allow audiences to enter the zords of their favorite Power Ranger, embodying their powers and capabilities.
The Power Rangers 3D graphics and video VR experience will highlight several innovations in the Snapdragon 835 that create a superior responsive and immersive experience within the world of the film. The Snapdragon 835 processor is engineered to allow for high VR frame rates, immersive audio, enhanced 3D graphics with real-time rendering and high-definition video content. This can bring a premium immersive experience to mobile and transports Power Rangers fans to the center of the action.
The Power Rangers VR experience, produced with acclaimed VR and animation studio Reel FX, will be unveiled at the Qualcomm Technologies CES booth #10948 in the Central Hall of the Las Vegas Convention Center. The companies also plan on expanding the initiative internationally, including China.
QUALCOMM develops, designs, manufactures, and markets digital communications products and services in China, South Korea, Taiwan, the United States, and internationally. The company operates through three segments: Qualcomm CDMA Technologies (QCT); Qualcomm Technology Licensing (QTL); and Qualcomm Strategic Initiatives (QSI).
Lionsgate is a vertically integrated next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, premium pay television networks, home entertainment, global distribution and sales, interactive ventures and games and location-based entertainment.