QTA unveils Qatar Destination Brand

Qatar Tourism Authority (QTA) said it has unveiled the Qatar Destination Brand, enhancing and accelerating efforts to promote the nation abroad.

The brand was unveiled to global audiences at the World Travel Market in London.

“The unveiling of Qatar´s first destination brand marks the beginning of a new phase in our journey towards achieving the vision for Qatar, as outlined in the National Tourism Sector Strategy 2030: a world class hub with deep cultural roots,” said Issa bin Mohammed Al Mohannadi, Chairman of QTA.

Comprising bespoke designed typography, rich colour palettes, a distinct visual language, signature photography and well-crafted videography, the brand provides a striking and highly distinctive visual identity that captivates audiences and strengthens Qatar´s position as a premium tourist destination.