Pypestream said that Michael Williams has joined as President, Sports, Media and Entertainment.
In his new role, Williams will lead Pypestream´s marketing and sales efforts in the category, partnering with brands across industries to fully embrace messaging as the platform of choice for consumers and fans.
Pypestream provides customers and fans with a single destination to access their favorite brands, sports teams and businesses. It lists all businesses alongside each other as ´Pypes´ in an easily searchable catalogue, allowing consumers to scroll, connect and message them instantly. Since launching in December, more than 1,500 businesses of all sizes from more than 50 countries have adopted Pypestream to connect with their audiences in real time.