Purple launches free WiFi product

Purple, the intelligent spaces company, has launched its new free licence product, which delivers more advanced functionality than other paid-for utility WiFi solutions on the market, the company said.

The WiFi and analytics provider made the bold, yet strategic move to disrupt a market that continues to charge unnecessary fees for WiFi services with limited capabilities, by launching a free solution with market functionality.

Purple Free enables venues and businesses to acquire a seamless guest WiFi service that adheres to the Corporate Data Protection Policy, simplistic login, branded splash pages and a glimpse of Purple´s customer insights, without expense.

Purple specialises in delivering a WiFi solution that generates real-time analytics and marketing for brands that want to engage with visitors and understand the use of their physical spaces. Through the process of creating ´Intelligent Spaces´, Purple can help businesses around the world learn more about their location and customer base, and help them to take action.