PROS solution chosen by TAP Portugal to synchronize pricing, availability

PROS (NYSE: PRO) has reported that TAP Portugal has selected PROS Real-Time Dynamic Pricing (RTDP) to expand its global distribution and revenue management strategy, the company said.

PROS cloud-based solution will enable the carrier to offer accurate, real-time price availability across its global shopping channels, while keeping booking rules and fares fully synchronized.

TAP Portugal is implementing PROS RTDP to deliver increased personalization through dynamic pricing science. By dynamically determining the best offer for every customer request, and providing up-to-date pricing and seat availability from every selling channel, TAP Portugal will provide its customers with a modern commerce experience.

TAP Portugal, headquartered at its hub in the Lisbon airport, operates approximately 2,500 weekly flights to to 84 destinations in Europe, America, and Africa. It is a member of the global Star Alliance.

PROS Holdings is a revenue and profit realization company that offers cloud solutions to help accelerate sales, formulate pricing strategies, and align product, demand, and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability, and modernized business processes.