PROS acquires Vayant Travel Technologies

PROS Holdings, Inc. (NYSE: PRO), a cloud software company powering the shift to modern commerce, has acquired Vayant Travel Technologies, Inc., a privately held company based in Sofia, Bulgaria, the company said.

Under the terms of the all-cash transaction, PROS will pay USD 35 million to acquire Vayant.

Vayant is a cloud software company that provides advanced shopping, merchandising and inspirational travel solutions.

The acquisition of Vayant accelerates PROS modern commerce innovation for the travel industry and positions PROS to deliver even greater value to its travel customers. The powerful combination creates an end-to-end offer optimization solution designed to help travel companies deliver personalized offers and expanded choices that drive loyalty and growth.

Vayant Travel Technologies, Inc. provides airlines with an industry-leading sales offer creation platform independent from their PSS for pricing, shopping, merchandising and NDC distribution. Vayant´s advanced, cost-effective and easy-to-deploy solutions enable airlines to take control of their distribution and optimize revenues across both direct and NDC channels. More than 25 customers, including global, regional and hybrid airlines, have chosen Vayant solutions to power their digital commerce and their NDC distribution.

PROS Holdings is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency.