PROS acquires digital innovator Travelaer for USD 12m

PROS (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, has announced the acquisition of travel industry focused digital innovator Travelaer SAS, for approximately USD 12 million, the company said.

With Travelaer, PROS further extends its comprehensive portfolio to enable airlines to transform the traveler´s digital experience across all retail channels, including airline.com, mobile and New Distribution Capability (NDC) platform.

PROS Travel Solutions technology allows airlines to more effectively learn about their customers, optimize revenue, personalize and dynamically price offers for seats and ancillaries, and more easily deliver, those offers across all channels.

PROS Holdings, Inc. solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency.