Priority Pass commemorates 25th anniversary with membership discounts

Independent lounge membership program Priority Pass is celebrating its 25th anniversary by offering a discount of up to 25% on memberships, for new members for a limited time, Collinson Group said.

In addition to providing access to more than 1,000 airport lounges worldwide, Priority Pass continues to improve its offering. In recent years, Priority Pass has launched a Digital Membership Card and dedicated app, and free Wi-Fi is now standard in lounges.

Research conducted by Priority Pass reveals that 53% of passengers view the airport as an enjoyable part of their journey, and would like to see a wider range of facilities at airports, including good choice of food and drink (48%), access to airport lounge (40%), and airport rewards and discounts (40%).

To meet travelers´ needs, Priority Pass has recently expanded its offering to include dining options at restaurants in London and Sydney airports, and can also enjoy options such as sleep pods at Dubai International and relaxation suites in Atlanta, Dallas Fort-Worth and Philadelphia airports, plus pre-flight spa treatments at Heathrow.

Collinson Group provides insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty, and value for customers. The company has 25 global locations, servicing over 800 clients in 170 countries, employing 2,000 staff, and managing over 20 million end customers.